ESO Crown Store: What to Buy First
New to the Crown Store and not sure what's actually worth real money? Here's the honest value ranking — what changes how you play vs. what's just shiny.
✓ Current as of Update 50 (2026)
ESO Plus (the Craft Bag)
The unlimited Craft Bag alone changes how you play — no more bag space agonising over crafting mats. Also unlocks all DLC packs while active. Try it during a free-trial event before you commit.
Assistants — Banker, Merchant, Deconstructor/Fence
Bank, sell, and deconstruct anywhere, including mid-dungeon or out in a delve. The biggest time-savers in the store for an active player. Tythis (banker) and Pirharri/Nuzhimeh (merchant) are the staples.
Armory Assistant / extra Armory slots
Swap full builds (gear + skills + CP) on the fly, anywhere. Worth it if you tank and DPS on one character.
DLC you specifically want (if not subbing)
If you don't run ESO Plus, you can buy individual DLC outright with Crowns to own it permanently. Buy the zone or system you actually want, not the bundle.
Mounts, pets, costumes, houses
Zero gameplay impact. Lovely, but never pay full price: the store rotates sales constantly. Want a mount for the speed? Riding skill comes from free daily stable lessons, not the store.